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EaO Synthetic Motorcycle Oil Filters Outperforms all other Cellulose and
Synthetic Filters, Period
*NEW* EAA Synthetic Motorcycle Air
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Truck Information Section
Amsoil Synthetic Diesel Oil
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Biodiesel Fuel and its effects on Engine Operation and
Lubricant Service Life
*New* - Diesel Fuel Additive for Low Sulfur Fuel
Q/A - Why
Change the Former AMSOIL Diesel Fuel Additive
EPA Has Mandated Changes for 2007 Diesel Engines
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the price of fuel
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8.2% More MPG with AMSOIL Products
10 Ways to Help Reduce Our Dependency on Foreign Oil
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AMSOIL Lubricants Save You Money
AMSOIL Reduces Operating Cost and Improves Efficiency
Save Money at the Gas Pump
Amsoil Reduces Clark County Bus Operating Costs
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AMSOIL the Right Environmental Choice
Amsoil Preserving Our Environment
Synthetic Oils and the Environment
AMSOIL Pi Reduces Carbon Monoxide (CO) up to 26%
By-pass Filtration Systems Dramatically Extend Oil Drain Intervals
Earth Day Article
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California to Bust 3,000 Mile Oil Myth
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ExxonMobil Follows AMSOIL Into Extended Drain Market
Synthetics: The Auto Industries Best Kept Secret
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Ford and Honda's 5W-20
American Engine Oils May be Harmful to European Engines
Color, Lubrication Ability and Contamination Level
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AMSOIL Outperforms Valvoline Gear Lube
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40 Reasons for Oil Consumption
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Amsoil Motor Oil and Filter Guide
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Synthetics Really Too Expensive?
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is Proudly Made in America
The information contained in
this website is brought to you by Kent
Whiteman an authorized full-time AMSOIL
Premiere Direct Jobber.
As an AMSOIL Dealer, with one of the Largest AMSOIL Dealer Groups in the Nation, I
work very closely with our Group of
professionally trained and experienced
truck/automotive engineers, professional
heavy industrial repair and
manufacturing experts, along with our
certified lubrication specialists. Our
fully committed AMSOIL Group has the
knowledge, the energy, and the desire to
assist and educate the AMSOIL Synthetic
consumer in anyway we can.
is to recommend the exact products and
systems that will provide the maximum
performance and durability for your
vehicle as well as save you time and
We welcome the opportunity to work with
you in the selection of the best AMSOIL
Products for your application, and/or to
assist you in your AMSOIL Wholesale
Are Synthetics Really Too Expensive?
Examining the Value Equation
by Ed Newman
AMSOIL Director of Advertising
This article appeared in National
Oil & Lube News, September 2006
When I first began writing for AMSOIL 20 years
ago one of the biggest “complaints” I heard from new Dealers was
that at five dollars a quart synthetic motor oil was “too
expensive.” What I find interesting is that while the price of
conventional petroleum oils have risen dramatically over the
years, synthetic oil price increases have been modest at best.
Synthetic oils were once 10 times the price of regular oils.
Yet there were other issues, too. People did
not have the confidence in synthetics then that they do today.
Back then you heard people say that it caused seal swell or was
so slippery it would leak right out of the car. Today, however,
when all is said and done, nearly everyone agrees synthetic oils
are better, but still some feel that they cost too much for what
you get. Are synthetic oils expensive? Let’s take few moments
here to compare the cost of synthetic oil to the cost of bottled
A Google search led me to a Jeff Matthews column
where he does a breakdown on the cost of “Ethos” bottled water
that is sold at Starbucks. According to Matthews the bottle
contains 1.5 pints of water from the Tomhicken Mountain Springs
near Pottsville, Pennsylvania. Cost: $1.23 a pint or near two
dollars a quart and over nine dollars a gallon. This is water
from a spring and, yes, it is good, but what is involved in
Well, there are more expensive waters than this.
SuperNariva is magnetically energized water from a spring in
Japan’s Magnetic Mountain, purportedly providing a number of
spectacular properties including resistance to disease and
longer life. At $99.95 per milliliter, or $10,000 a liter, you
won’t want to spill a drop.
Other waters claim exotic origins, though many
bottled waters are simply taken from municipal water supplies,
treated and bottled. At one to three dollars a quart, bottled
water companies are experiencing a good brisk business. In fact,
according to the Beverage Marketing Corporation, Americans spent
more than nine billion dollars on bottled water, an industry
growing nearly 10 percent per year for 10 years straight.
Whatever the price, the process of making bottled water is
probably pretty straightforward. Take some water, put it in a
bottle, label it and ship it. By way of contrast, let’s review a
few of the steps involved in making premium synthetic motor oil
and the associated costs.
First, the raw materials must be assembled. But
before the raw synthetic base stock is unloaded from the tank
truck or rail car, quality control test sequences are
commenced. Incoming bulk materials cannot be placed into
storage tanks containing pure supplies until they have been
tested and approved. At AMSOIL we tie a red ribbon on every
outlet valve at the time of sampling and quality control testing
procedures are carried out for every single ingredient that will
become part of the finished product.
Once the certificate of analysis is written up,
the incoming material is moved from dock to stock status. This
procedure is carried out for every additive, which varies with
each lubricant from 5 to 12 ingredients.
From here we go to blending, a process far more
complicated than the simple assembling of ingredients as in
making chocolate chip cookies. Assuming a commitment to high
standards, there are quality control procedures for cleaning the
hoses, tanks, pipes and valves as well as the containers for
sampling. Records are kept for each step.
After the lubricant is blended, another round of
quality control testing is undertaken. Each lube has its own
sequence of tests to pass. Not all are time consuming. One test
for the gear oils, for example, takes half an hour. Motor oils
have the Noack test for volatility which takes 1.5 hours, but
another standard test takes 13 days. IR scans on all samples are
run on a $250,000 piece of equipment. Field trials when
developing new formulations can take years. How do you even
measure these kinds of costs? Researchers are continually
looking into the unknown and reacting to results. Amount of
time spent and the testing varies with each product.
The easiest way to describe QC for our company is that all
products are tested three times before they reach the customers’
hands. Once as a raw material, once as a finished product, and
once before packaging. Add to this the cost of raw materials
themselves, plus labor and equipment costs for blending and
manufacturing. Space does not permit me to outline the
multi-page documents outlining the operation of our bottling
Ultimately, the consumer does not care much
about all these details. You can help reassure them that oil
companies are holding the line on costs as best they can, that
there is more involved than meets the eye. Motorists want to
protect their investment, whether car or light truck, so they
can spend time thinking about other things.
Are synthetic oils a good value? Everyone knows
they are indeed superior to conventional petroleum in
protection, performance, power, engine cleanliness, and better
mileage. The price of synthetics may be higher than most bottled
water by a smidge, but the benefits to a vehicle are
Ed Newman is the Director of Advertising
for AMSOIL INC., the leader in synthetic
lubrication since 1972.
is the undisputed leader in synthetics......
Since 1972, AMSOIL Synthetics have proven to be
the BEST. AMSOIL also engineers and
manufactures Super Duty Oil filters which have a 25,000 mile service life as
well as specialized filtration systems for commercial and fleet applications in
cars and light, medium and heavy trucks which can filter particles down to less
than one micron (a standard full flow oil filter can only filter to 20-25
microns with any degree of efficiency) making oil changes virtually
unnecessary and virtually eliminating engine wear. These filters have been
proven by millions of miles of over-the road trucks, construction equipment and
AMSOIL saves you time and money.
The only 25,000 mile/one- year and
35,000/one- year motor oil in the world.
Exceeds the most stringent performance
specifications of all major U.S. and foreign automotive and truck manufacturers.
Provides up to two-times the wear protection
of other motor oils.
Increases the life of your vehicle.
Improves performance, fuel economy and
Diesel oil and filtration products designed
to deliver 1,000,000 miles for over-the-road trucks before engine overhaul.
Used by many national racing teams, fleets,
police departments, construction firms and trucking companies.
Enhanced Synthetic Oil is comprised of a group of
highly skilled team of Engineers and Lubrication and Filtration Specialists.
You too, can join our group when you become an AMSOIL Dealer and take advantage
of all that we offer as you use products in your own vehicles or begin your own
AMSOIL business. You won't find a more knowledgeable and skilled group of
Dealers anywhere which is very important when you need support as you build your
In addition, as a Dealer in our group you will
receive exclusive unlimited product, technical and business support from the
only group of Truck and Automotive Engineers and Lubrication Specialists on the
We do not only run our business on the internet. We
also have numerous commercial, industrial, trucking, excavating, construction,
logging, police, racing and many more accounts that we support and service on a
regular basis. We have several fully stocked warehouses and fully equipped shop
facilities. This provides us with excellent knowledge of the products, equipment
and the business and the ability to respond
immediately to any of your needs. We
will use this knowledge and experience to help you get started so you too can
achieve your goals.
We possess the skills, desire and knowledge
to answer questions, solve problems, improve efficiency, reduce downtime,
maintenance costs and increase the durability and life of all of your vehicles.
Read what our
satisfied customers have to say about us. Read
through our website. Contact us with any questions. If you decide to become an
AMSOIL Dealer you will be joining, in our opinion, the most skilled AMSOIL group
there is. We will help you get started and provide you with the tools and
information in order to be successful in this business or with technical and
product assistance to use AMSOIL products in your own vehicles.
We offer several options to receive information on AMSOIL. We welcome the
opportunity to work with you personally as your servicing AMSOIL Dealer.
Please, email us at
we will send you an exclusive comprehensive package
of product, technical and business information.
If you are serious about AMSOIL products and the
business opportunity this is the best option. You will receive extensive
technical and business support from both myself and my AMSOIL Dealer Group. We
look forward to helping you learn about AMSOIL.
OR - for a
smaller, very general information package (which includes a catalog and Dealer
application) you can request information via any of the links below.
To request a FREE Factory Direct Catalog
For Information on Becoming an AMSOIL Dealer
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To visit the AMSOIL Corporate Website for Product and Business Opportunity
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