Amsoil Synthetic Motor Oil Additives


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Enhanced Synthetic Oil

a Division of Racers Products, LLC  

Kent Whiteman - an Authorized AMSOIL Dealer

of Premium Quality AMSOIL Synthetic Oil, Lubricants, and Filtration Products

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Diesel Passenger Vehicles Making a Comeback

by Ed Newman and Joel Youngman
Ed Newman is Director of Advertising and Joel Youngman is Lead Technical Writer for AMSOIL INC., the world’s leading independent manufacturer of synthetic motor oils.
This article appeared in ASO Magazine, April 2007

In the past Americans and Europeans have been worlds apart when it comes to diesel vehicles.  Diesel passenger vehicles have been popular in Europe for years and continue to grow in popularity.  In fact, according to a survey performed by and Pricewaterhouse Coopers, diesel car sales in Europe were on pace to exceed gasoline car sales in 2006.  Even in the United Kingdom, which has the highest diesel fuel prices in Europe, gasoline-fueled car sales dropped 11 percent last year while diesel-fueled car sales increased by more than 7 percent.

In America, diesel passenger vehicles have traditionally been a tough sell, with many Americans harboring negative impressions of diesel vehicles as being noisy, polluting and foul-smelling.  However, industry experts predict a dramatic comeback for diesel passenger vehicles in America.  According to TechnoMetrica, diesel vehicles may eventually become as common in the United States as they are in Europe, and J.D. Power and Associates projects diesel sales to nearly triple in the United States over the next decade, accounting for more than 10 percent of U.S. vehicle sales by 2015.

Diesel technology has come a long way since the 1970s, and stringent new federal diesel emissions requirements are now in effect for 2007.  Today’s new generation of diesel engines is designed to not only meet stringent federal clean air requirements but also to be as quiet and odor-free as gasoline engines, increase fuel economy by 25 to 40 percent and provide enough torque to satisfy American drivers.

A significant breakthrough in this new era of clean diesel technology was the recent introduction of ultra low sulfur diesel (ULSD) fuel.  Sulfur is a key element to particulate formation, and ULSD eliminates 97 percent of pollution-causing sulfur.  While present diesel passenger vehicles can be sold in all states except California, New York, Vermont, Massachusetts and New Jersey, automakers plan to take advantage of new ultra low sulfur Diesel fuel and advances in diesel technology to create diesel engines that meet the pollution requirements in all 50 states.

Automakers are developing different pollution-reducing technologies for future diesel passenger vehicle models.  For example, DaimlerChrysler and General Motors plan to introduce engines that inject urea into the cylinders during combustion.  Honda, on the other hand, recently announced the development of a new catalytic converter that significantly reduces nitrogen oxide (NOx).

A primary reason people have liked diesel engines is due to the way the engine delivers power. Gasoline engines deliver their power at higher RPMs.  Anyone who ever burned rubber in a muscle car knows that you rev it up before you pop the clutch.  Diesels deliver their power almost at idle.  As a result diesels operate at lower engine rpm and higher torque. Higher gear ratios can thus be used, thereby improving power, efficiency, and fuel economy.  Because diesels generate peak power at lower rpm (2000-2100 for diesel vs. 4000 rpm for gas engines), they have a much longer service life.

The benefits of diesel engines have made them the most common "workhorse" in trucking, shipping, construction, farming and industry. Their adaptability to automobiles and small trucks has proven to be successful, and today more and more light-duty vehicles are being equipped with diesel engines.

But with soaring fuel prices in 2005-06, diesels have also become attractive because of their fuel economy, even though lately diesel fuel has been higher priced than gasoline. Diesel-powered vehicles typically get 30 percent better mileage than gasoline-powered vehicles. This is due to the difference in the way gasoline powered engines and diesels form energy. 

Gasoline engines compress a mixture of gasoline and air, which is ignited with a spark from a spark plug, while a diesel engine creates heat by compressing air only.  The fuel is injected into the compressed air, where the heat ignites it.

Diesel engines create power more efficiently than gasoline engines because their compression ratios are higher.  Diesel engines compress at ratios between 14:1 and 25:1 while gasoline engines compress at ratios between 8:1 and 12:1.

In addition, diesel fuel creates energy more efficiently than gasoline due to its higher energy density.  One gallon of diesel fuel contains approximately 147,000 BTU, while one gallon of gasoline contains about 125,000 BTU.  (BTU = British Thermal Unit, a standard unit of energy, equivalent to 1055 Joules.)

Because of contemporary concerns about the supply of energy, diesel technology has been gaining ground as numerous auto manufacturers pursue diesel passenger car projects.  In fact, last year Audi won the 24 Hours of Le Mans with two diesel cars and opened a lot of peoples’ eyes to their blend of fuel economy and power. And they did it in style.

Diesel vehicles do have a few drawbacks. First, they are notoriously sensitive to dirt and water contamination. Impurities in diesel fuel can seriously affect the efficiency of combustion. As a result, exhaust emissions, especially smoke, are greater.
Cold temperatures are also a problem for diesels. Diesel fuel will thicken or gel to the point that it will not flow through the fuel system.   Reduced cranking speed at cold temps may produce insufficient heat during compression to ignite the air fuel mixture. 

Although diesels are built sturdier, when they do require maintenance they cost more to repair. Replacement parts are more expensive, maintenance costs higher, and qualified mechanics often hard to find.   

One thing lube shops can do is recognize that diesels represent a growing opportunity.  Due to their larger sump capacities and larger filters, shops can make more profit per oil change.  To attract these profitable diesel customers put out a sign that says, “We Service Diesels.”  These people are already frustrated finding basic services.  A sign will help attract them.

Diesel cars and trucks often require fuel additives for improving operation. Become familiar with the various products that clean the fuel system, improve combustion, reduce emissions and black smoke, reduce gelling and help keep fuel stable in storage. To help raise the cetane numbers in diesel fuel several companies sell a cetane booster fuel additive.  There are products on the market that address the problems inherent in diesels.  

Synthetic oils are another way to improve diesel performance. As noted, diesels can be dirtier. Synthetic diesel oils tend to be formulated with a stronger detergent dispersant additive package to help address the extra soot and by-products of combustion.  Premium synthetic oils keep engines cleaner.  Also, because of their higher film strength synthetic lubes are better at handling higher temperatures and loads.

For cold climate diesel owners synthetic oils are almost a must.  We mentioned earlier the importance of starting speed.  In frigid northern tier states conventional lubes cause engine drag that almost cripples the starting capabilities of a diesel. No one appreciates the lower pour points of a synthetic oil more than diesel owners.

Diesel pickup owners tend to be performance minded.  Carrying added products such as cetane boosters, and premium synthetics will appeal to this consumer.  These are the “muscle cars” of the new millennium. 

As diesel passenger vehicles continue to grow in popularity we can anticipate even more stringent environmental pressures on what once was the dirtiest of engines. Technical advances have already produced a new diesel oil classification (CJ-4) with tighter regulation to come down the road.  The pressure is on for oil companies to deliver higher quality lubricants for today’s demanding expectations. 
Synthetic engine oils are one way to stay ahead of the curve.



AMSOIL is the undisputed leader in synthetics......

Since 1972, AMSOIL Synthetics have proven to be the BEST. AMSOIL also engineers and manufactures Super Duty Oil filters which have a 25,000 mile service life as well as specialized filtration systems for commercial and fleet applications in cars and light, medium and heavy trucks which can filter particles down to less than one micron (a standard full flow oil filter can only filter to 20-25 microns with any degree of efficiency) making oil changes virtually unnecessary and virtually eliminating engine wear. These filters have been proven by millions of miles of over-the road trucks, construction equipment and fleet service.

·         AMSOIL saves you time and money.

·         The only 25,000 mile/one- year and 35,000/one- year motor oil in the world.

·         Exceeds the most stringent performance specifications of all major U.S. and foreign automotive and truck manufacturers.

·         Provides up to two-times the wear protection of other motor oils.

·         Increases the life of your vehicle.

·         Improves performance, fuel economy and efficiency.

·         Diesel oil and filtration products designed to deliver 1,000,000 miles for over-the-road trucks before engine overhaul.

·         Used by many national racing teams, fleets, police departments, construction firms and trucking companies.

Enhanced Synthetic Oil is comprised of a group of highly skilled team of Engineers and Lubrication and Filtration Specialists. You too, can join our group when you become an AMSOIL Dealer and take advantage of all that we offer as you use products in your own vehicles or begin your own AMSOIL business. You won't find a more knowledgeable and skilled group of Dealers anywhere which is very important when you need support as you build your business.

In addition, as a Dealer in our group you will receive exclusive unlimited product, technical and business support from the only group of Truck and Automotive Engineers and Lubrication Specialists on the net.

We do not only run our business on the internet. We also have numerous commercial, industrial, trucking, excavating, construction, logging, police, racing and many more accounts that we support and service on a regular basis. We have several fully stocked warehouses and fully equipped shop facilities. This provides us with excellent knowledge of the products, equipment and the business and the ability to respond immediately to any of your needs.
We will use this knowledge and experience to help you get started so you too can achieve your goals.

We possess the skills, desire and knowledge to answer questions, solve problems, improve efficiency, reduce downtime, maintenance costs and increase the durability and life of all of your vehicles.

Read what our satisfied customers have to say about us. Read through our website. Contact us with any questions. If you decide to become an AMSOIL Dealer you will be joining, in our opinion, the most skilled AMSOIL group there is. We will help you get started and provide you with the tools and information in order to be successful in this business or with technical and product assistance to use AMSOIL products in your own vehicles. 

We offer several options to receive information on AMSOIL. We welcome the opportunity to work with you personally as your servicing AMSOIL Dealer.

Option 1 - The best option

If you are serious about AMSOIL products and the business opportunity this is the best option. You will receive extensive technical and business support from both myself and my AMSOIL Dealer Group.  We look forward to helping you learn about AMSOIL. Also, we can help you set up a website to promote your AMSOIL Business. If you would like a comprehensive wholesale pricing, product, technical and business package sent to you just click the following link to our form:

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Enhanced Synthetic Oil, a Division of

Racers Products, LLC

Kent Whiteman

Ogden, Utah 84403

Phone Toll Free: 877-786-9582



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