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8.2% More MPG with AMSOIL Products
10 Ways to Help Reduce Our Dependency on Foreign Oil
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AMSOIL Lubricants Save You Money
AMSOIL Reduces Operating Cost and Improves Efficiency
Save Money at the Gas Pump
Amsoil Reduces Clark County Bus Operating Costs
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AMSOIL the Right Environmental Choice
Amsoil Preserving Our Environment
Synthetic Oils and the Environment
AMSOIL Pi Reduces Carbon Monoxide (CO) up to 26%
By-pass Filtration Systems Dramatically Extend Oil Drain Intervals
Earth Day Article
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California to Bust 3,000 Mile Oil Myth
Environment Carbon Footprint
ExxonMobil Follows AMSOIL Into Extended Drain Market
Synthetics: The Auto Industries Best Kept Secret
Questions And Answers
Ten Myths About Synthetic Lubrication
Ford and Honda's 5W-20
American Engine Oils May be Harmful to European Engines
Color, Lubrication Ability and Contamination Level
The History of
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Warranty Laws You Need to Know
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Comparative Motor Oil Test Results
AMSOIL Outperforms Valvoline Gear Lube
White Paper - "A Study of Automotive Gear Lubes
Company of Firsts
Information: Converting to AMSOIL and Breaking in a New Engine
Easy Steps In Changing Automatic Transmission Fluid and Filters
ATF Exceeds Ford Mercon V Oxidation Test
What to do when the Change Oil Light Comes On
40 Reasons for Oil Consumption
Product Recommendations & Drain Interval Chart
Amsoil Motor Oil and Filter Guide
AMSOIL Racing Oils
AMSOIL Racing Grease
Oil, Air, and Fuel Filters
Red Line Oil
vs. AMSOIL Racing Oil Wear Scar ASTM Test Results
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Racers of the Past
Synthetics Really Too Expensive?
AMSOIL Distribution Center Locations
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Synthetic Lubricants are proudly made in the U.S.A.
address nearly all of the problems brought on by the new engine technologies.
The problem of increasingly hot engines is solved by synthetics because they
reduce friction and, consequently, the primary by-product of friction, which is
Designing for Women
by Ed Newman
AMSOIL Marketing & Advertising Manager
This article appeared in National Oil & Lube News
Sooner or later everyone comes to a point in their lives where they
realize an obvious truth: men and women are different.
There has been a lot of money made by people who have capitalized on
this observation. The popularity of John Gray's "Men Are From Mars, Women Are From Venus" is due to its
self-evident truth, not its controversy. Dr. Gray's intention is to help men and women build better
Others, like the Ford Motor Company, built a passenger car success
story around this recognition. Women like cars for reasons that differ from the reasons men like cars.
Sure, there may be a few women who raced around pedal-to-the-metal in a Road Runner, Hemi 'Cuda or
four-barrel Camaro SS396, but for the most part these are not cars my mom muscled around in.
In the early nineties, Ford introduced a car specifically designed
for women. For those who may have forgotten the story, they did something quite interesting. Their
interior design team had the task of making the car not only comfortable, but easy to operate without
breaking a nail. In fact, the designers all tested the knobs, buttons, switches and handles while
wearing one inch nails. People laugh when they picture it. The designers were probably laughing, too,
but with the success of the Taurus Ford laughed all the way to the bank.
Today, Volvo has one-upped the Ford story. Volvo's new concept car,
introduced at the Geneva Motor Show this winter, was actually designed by women, not just men wearing
women's nails. All decisions were made by women. The female think tank literally went outside the box to
produce a low maintenance car that is practical, stylish and comfortable. The car even has a split in
the headrest for women who wear a ponytail.
Marti Barletta, an expert on U.S. consumer demand, was involved at
the initiation of the project. "If you exceed the expectations of women you exceed the expectations of
men," said Barletta. Even if the car never sees production, many of the ideas here will likely be
recognized and assimilated into future designs.
WHAT DO WOMEN WANT?
Of the Volvo concept carąs many innovations, the 120 female design team identified six main desires of
female driver. They were, in no particular order of importance, ease of parking, comfortable seats,
visibility, ample storage space, easy maintenance and the ability to personalize the car. Sounds a lot
like the kind of car my wife is always looking for.
One potentially controversial facet of the car was its 30,000 mile
oil drain interval. Naturally this is a desire that makes sense. There are probably many people who
wouldnąt mind never having to do any maintenance ever. Some of these are probably the same people who
buy condos with no yards, somewhere down south where there is no snow to shovel.
The reality is, well, from a physics standpoint there are facts which
must be reckoned with. One of these facts is the second law of thermodynamics. Things fall apart. Hence
we have junk yards. And while minimizing maintenance can be desirable from a consumer standpoint, their
are certainly some limits in this matter.
NO IDEA IS AN ISLAND
Another factor to reckon with is that certain design trends are inherently contradictory. This is the
problem we face as we look at the increasingly restrictive constraints of emissions legislation. The
following paragraphs should help quick lube operators breathe a sigh of relief.
The 100,000 mile oil change or "fill for life" no maintenance engine
is not something we'll see any time soon. Why? Because of the technological barriers to such performance
extremes as well as the environmental pressure to reduce, if not eliminate, emissions altogether. The
desire for convenience must concede to the challenges of reality and economics.
In the past decade we've all been reading and hearing of the various
ways engine manufacturers are re-tooling to meet the environmental challenge. Attempts at reducing
emissions to keep our air and waterways clean vary by market.
In the two cycle market they are going to direct fuel injection (DFI)
and electronic fuel injection (EFI) to address emissions. In the diesel market we are seeing exhaust gas
re-circulation (EGR) and particulate traps. By-products of re-circulating the exhaust include more soot,
hotter engines, and more corrosion due to acids. Because EGR puts all these demands on motor oil it
reduces oil life which is why with the new diesel engines increased oil performance capabilities are
In the passenger car automotive market they are continually refining
the internal combustion engine. One of the biggest challenges facing the oil industry with regard to the
passenger car market is the reduction of additive content in order to increase catalyst life. There are
trade-offs, however. First, there is the problem of increased wear. Second, and a major issue of concern
for oil change operators, is the matter of backward compatibility.
The reality is that all the major oil companies are all busy addressing the oil quality issue.
Hydrocracked hydrocarbons and advanced additive technologies have helped, but the quiet champion here is
synthetic motor oil.
Synthetics address nearly all of the problems brought on by the new
engine technologies. The problem of increasingly hot engines is solved by synthetics because they reduce
friction and, consequently, the primary by-product of friction, which is heat. Even in the presence of
heat they are oxidatively stable. The problem of soot, a major issue in diesels, finds its solution in
synthetic motor oils because high quality additives typically found in synthetics and synthetic
basestocks themselves are better at holding soot in suspension.
Extreme drain intervals may be desired by those who have no interest
in car maintenance, but realistically synthetics, while offering longer drain intervals cannot eliminate
the need for oil changes altogether.
THE LANDSCAPE OF TOMORROW
There are limits to how far oil drains can be extended, no matter what our designing women desire. This
is because it's clear that nearly everyone is interested in a cleaner environment and to get those
reduced emissions and cleaner air involves trade-offs.
Nevertheless, it's a sure thing that whatever engine conditions await
our lubricants, synthetic engine oils will be better suited to meet those demands. With the average
drain interval in Europe over 10,000 miles and a 7500 mile oil change within U.S. normal
recommendations, it seems the most important thing is to make sure you address these two key concerns.
First, that you provide synthetic motor oils designed for these more demanding times. And second, that
you insure sufficient margins to compensate for the longer drain intervals.
Ultimately, I see a future with cleaner water and cleaner air because
engine makers have made a green commitment. Maybe the women who want a 30,000 mile oil change won't get
what they want... but with synthetics we can help them get closer to what they need.
Ed Newman is Marketing & Advertising Manager for AMSOIL INC.
is the undisputed leader in
Since 1972, AMSOIL Synthetics have proven to be
AMSOIL also engineers and
manufactures Super Duty Oil filters which have a 25,000 mile service life as
well as specialized filtration systems for commercial and fleet applications in
cars and light, medium and heavy trucks which can filter particles down to less
than one micron (a standard full flow oil filter can only filter to 20-25
microns with any degree of efficiency) making oil changes virtually
unnecessary and virtually eliminating engine wear.
These filters have been
proven by millions of miles of over-the road trucks, construction equipment and
AMSOIL saves you time and money.
The only 25,000 mile/one- year and
35,000/one- year motor oil in the world.
Exceeds the most stringent performance
specifications of all major U.S. and foreign automotive and truck manufacturers.
Provides up to two-times the wear protection
of other motor oils.
Increases the life of your vehicle.
Improves performance, fuel economy and
Diesel oil and filtration products designed
to deliver 1,000,000 miles for over-the-road trucks before engine overhaul.
Used by many national racing teams, fleets,
police departments, construction firms and trucking companies.
Enhanced Synthetic Oil is comprised of a group of
highly skilled team of Engineers and Lubrication and Filtration Specialists.
You too, can join our group when you become an AMSOIL Dealer and take advantage
of all that we offer as you use products in your own vehicles or begin your own
AMSOIL business. You won't find a more knowledgeable and skilled group of
Dealers anywhere which is very important when you need support as you build your
In addition, as a Dealer in our group you will
receive exclusive unlimited product, technical and business support from the
only group of Truck and Automotive Engineers and Lubrication Specialists on the
We do not only run our business on the internet. We
also have numerous commercial, industrial, trucking, excavating, construction,
logging, police, racing and many more accounts that we support and service on a
regular basis. We have several fully stocked warehouses and fully equipped shop
facilities. This provides us with excellent knowledge of the products, equipment
and the business and the ability to respond
immediately to any of your needs.
will use this knowledge and experience to help you get started so you too can
achieve your goals.
We possess the skills, desire and knowledge
to answer questions, solve problems, improve efficiency, reduce downtime,
maintenance costs and increase the durability and life of all of your vehicles.
Read what our
satisfied customers have to say about us. Read
through our website. Contact us with any questions. If you decide to become an
AMSOIL Dealer you will be joining, in our opinion, the most skilled AMSOIL group
there is. We will help you get started and provide you with the tools and
information in order to be successful in this business or with technical and
product assistance to use AMSOIL products in your own vehicles.
We offer several options to receive information on AMSOIL. We welcome the
opportunity to work with you personally as your servicing AMSOIL Dealer.
Option 1 -
The best option
If you are serious about AMSOIL products and the
business opportunity this is
the best option. You will receive extensive
technical and business support from both myself and my AMSOIL Dealer Group. We
look forward to helping you learn about AMSOIL.
Also, we can help you set up a
website to promote your AMSOIL Business. If you would like a
comprehensive wholesale pricing,
product, technical and business package
sent to you just click the following
link to our form:
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Email us at
we will send you an exclusive comprehensive package
of product, technical and business information.
Option 3 -
smaller, very general information package (which includes a catalog and Dealer
application) you can request information via any of the links below.
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For Information on Becoming an AMSOIL Dealer
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To visit the AMSOIL Corporate Website for Product and Business Opportunity
is Proudly Made in the U.S.A.
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Enhanced Synthetic Oil, a Division of
Racers Products, LLC
Ogden, Utah 84403
Phone Toll Free: 877-786-9582
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