Amsoil Synthetic Motor Oil Additives


Amsoil Nationwide Dealer of Synthetic Motor Oil and Filters - Purchase at Amsoil Dealer Wholesale Prices

Enhanced Synthetic Oil

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Hybrid cars experienced triple digit growth and the big growth area is diesel, with more than a half million diesel registrations in 2005.

AMSOIL Synthetic Lubricants are proudly made in the U.S.A.





The information contained in this website is brought to you by Kent Whiteman an Automotive and Industrial Lubrication Specialist and an authorized full-time AMSOIL Premiere Direct Dealer Jobber.


As an AMSOIL Dealer, with one of the Largest AMSOIL Dealer Groups in the Nation, I work very closely with our Group of professionally trained and experienced truck/automotive engineers, professional heavy industrial repair and manufacturing experts, along with our certified lubrication specialists.  Our fully committed AMSOIL Group has the knowledge, the energy, and the desire to assist and educate the AMSOIL Synthetic consumer in anyway we can. 


Our goal is to recommend the exact AMSOIL products and systems that will provide the maximum performance and durability for your vehicle as well as save you time and money.


We welcome the opportunity to work with you in the selection of the best AMSOIL Products for your application, and/or to assist you in your AMSOIL Wholesale Dealership Business. 


AMSOIL Dealer,

Kent Whiteman


Peering Into the Future

by Ed Newman
AMSOIL Director of Advertising
This article appeared in National Oil & Lube News, November 2006

Making predictions about the future seems to be one of the great recurring themes in magazines, books and movies during the past 50 years. Historically, businesses have always had to remain nimble and alert because the world is ever changing, and today it seems to be changing faster than ever. 

One of the benefits of membership in organizations like Automotive Oil Change Association (AOCA) and the Specialty Equipment Manufacturers Association (SEMA) is access to the group’s information pool. Ultimately, predicting the future is a gamble because so many variables are involved. Nevertheless, information helps reduce the guesswork and often provides us with data that is often not easily come by.
The most recent 2006 SEMA Trends and Forecasts Quarterly Update has some good information pertaining to our quick lube market.  I’d like to share a few infobits here and extrapolate some applications.

A Wealthy Nation
Despite the endless hand wringing and negative projections from our nation’s newspapers and networks, the facts seem to support the reality that there is a lot of money out there.  Sales of new cars topped $3 million in the first six months of this year. The top 20 saw an increase in sales of more than 10 percent. New light-truck sales may be down a smidge, but are still nearly 3.6 million.

What’s more, performance boosting accessorizing is on the increase, personalizing is up, and all manner of electronic and audio enhancements continue to rise. This is not just a youth market, though.  According to the report, “Boomers control more than 50% of all discretionary income and will become more affluent as they inherit a great amount from their parents.  The older they get, the deeper their pockets. Boomers will keep spending.”  Twenty-three percent of boomer households already have four or more vehicles, all of them needing maintenance and periodic oil changes.

Retro, Hybrid and Diesel
The popular PT Cruiser, introduced in 2001, opened the door for retro styling. Ford followed with a 2005 Mustang. The online buzz indicates excitement forthcoming for two new muscle car concepts from Chevrolet and Dodge. 

Hybrid cars experienced triple digit growth in 2005 with Toyota’s Prius capturing more than half of all new registrations.  Sales will continue to grow at a fast pace percentage-wise, though by 2012 there will still be less than 800,000 sold.

The big growth area is diesel, with more than a half million diesel registrations in 2005.  According to the report, “When given a choice between a gasoline or diesel engine, consumers purchased the diesel engine option almost half the time.”  This is a trend that analysts expect will continue, driven in part by fuel prices and in part by the increased efficiency of diesel engines today.

What These Trends Mean For You

  1. Money is less of an issue for Boomers today.  Premium quality products are more important than “cheap.”

  2. Hybrids and electric cars are not going to replace vehicles that need oil changes. More than 99 percent of the vehicles on the road will need oil changes for the foreseeable future.

  3. The diesel trend demands that lube operators stay current with lubrication requirements of diesel engines. Much has been written on this already, so we won’t go too deep here, but the nut of it is as follows. Because low levels of exhaust gas recirculation (EGR) technology were successfully applied in diesel engines to meet 2002 NOx (nitrous oxide) emission standards, most manufacturers have incorporated increased EGR rates of 25-35 percent in their engines to meet 2007 NOx emission standards.  Increased EGR rates mean 2007 diesel engines run hotter than their predecessors, requiring diesel oils with improved oxidation resistance to prevent thermal runaway and maintain engine protection.  The result is a new diesel oil category for 2007 vehicles called CJ-4.

Boomer affluence and the trend toward diesels both offer great opportunities for promoting synthetic engine oils. As is well known, diesel engine emissions have been an ongoing environmental concern for decades. In an effort to protect the environment, tremendous pressure has been placed on manufacturers to produce cleaner operating engines.  This puts pressure on the lubricants to protect these engines, lending itself to premium diesel oils.

Making predictions about the future is a risky venture.  Some people predicted by the end of this summer astronomers would declare that we have three new planets in our solar system.  In the end, Pluto became an outcast and we only have eight.  Nevertheless, I will go out on a limb and make three pronouncements about the future.

First, the oil change industry is not going away for a long time. Most people want a measure of freedom when it comes to their auto care and dislike the idea of being held hostage by auto dealerships as the only place to take care of oil changes and other routine maintenance. It is a matter of both convenience and trust.

Second, you almost have to be blind to not notice the continued trend to quality in American consumers.  As boomer buying power continues to grow, there will be more and more wanting the best money can buy for the vehicles and toys they have accumulated. This means there will be increased demand for premium synthetic lubricants in the years ahead.

Third, though I do not picture diesels displacing gasoline engines altogether (like some of my friends) it is clear to me that people are concerned about global environmental issues and want to do something about it in their lifestyle choices.  Synthetic oils and reasonable extended drain intervals in gas and diesel engines are a straightforward way to reduce waste and produce a cleaner environment in both the air we breathe and the water we drink. 

In short, I see no evidence anywhere for a rapidly diminishing market for lubricants, and especially synthetics. This is a trend quick lube operators should be paying attention to



AMSOIL is the undisputed leader in synthetics......

Since 1972, AMSOIL Synthetics have proven to be the BEST. AMSOIL also engineers and manufactures Super Duty Oil filters which have a 25,000 mile service life as well as specialized filtration systems for commercial and fleet applications in cars and light, medium and heavy trucks which can filter particles down to less than one micron (a standard full flow oil filter can only filter to 20-25 microns with any degree of efficiency) making oil changes virtually unnecessary and virtually eliminating engine wear. These filters have been proven by millions of miles of over-the road trucks, construction equipment and fleet service.

·         AMSOIL saves you time and money.

·         The only 25,000 mile/one- year and 35,000/one- year motor oil in the world.

·         Exceeds the most stringent performance specifications of all major U.S. and foreign automotive and truck manufacturers.

·         Provides up to two-times the wear protection of other motor oils.

·         Increases the life of your vehicle.

·         Improves performance, fuel economy and efficiency.

·         Diesel oil and filtration products designed to deliver 1,000,000 miles for over-the-road trucks before engine overhaul.

·         Used by many national racing teams, fleets, police departments, construction firms and trucking companies.

Enhanced Synthetic Oil is comprised of a group of highly skilled team of Engineers and Lubrication and Filtration Specialists. You too, can join our group when you become an AMSOIL Dealer and take advantage of all that we offer as you use products in your own vehicles or begin your own AMSOIL business. You won't find a more knowledgeable and skilled group of Dealers anywhere which is very important when you need support as you build your business.

In addition, as a Dealer in our group you will receive exclusive unlimited product, technical and business support from the only group of Truck and Automotive Engineers and Lubrication Specialists on the net.

We do not only run our business on the internet. We also have numerous commercial, industrial, trucking, excavating, construction, logging, police, racing and many more accounts that we support and service on a regular basis. We have several fully stocked warehouses and fully equipped shop facilities. This provides us with excellent knowledge of the products, equipment and the business and the ability to respond immediately to any of your needs.
We will use this knowledge and experience to help you get started so you too can achieve your goals.

We possess the skills, desire and knowledge to answer questions, solve problems, improve efficiency, reduce downtime, maintenance costs and increase the durability and life of all of your vehicles.

Read what our satisfied customers have to say about us. Read through our website. Contact us with any questions. If you decide to become an AMSOIL Dealer you will be joining, in our opinion, the most skilled AMSOIL group there is. We will help you get started and provide you with the tools and information in order to be successful in this business or with technical and product assistance to use AMSOIL products in your own vehicles. 

We offer several options to receive information on AMSOIL. We welcome the opportunity to work with you personally as your servicing AMSOIL Dealer.

Option 1 - The best option

If you are serious about AMSOIL products and the business opportunity this is the best option. You will receive extensive technical and business support from both myself and my AMSOIL Dealer Group.  We look forward to helping you learn about AMSOIL. Also, we can help you set up a website to promote your AMSOIL Business. If you would like a comprehensive wholesale pricing, product, technical and business package sent to you just click the following link to our form:

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Option 3

For a smaller, very general information package (which includes a catalog and Dealer application) you can request information via any of the links below.

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AMSOIL is America's Oil.

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Enhanced Synthetic Oil, a Division of

Racers Products, LLC

Kent Whiteman

Ogden, Utah 84403

Phone Toll Free: 877-786-9582


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